{"id":2135,"date":"2016-02-12T11:15:50","date_gmt":"2016-02-12T16:15:50","guid":{"rendered":"http:\/\/www.theteatable.com\/blog\/?p=2135"},"modified":"2016-02-12T11:15:50","modified_gmt":"2016-02-12T16:15:50","slug":"looking-back-on-15-years","status":"publish","type":"post","link":"https:\/\/www.theteatable.com\/blog\/looking-back-on-15-years\/ ","title":{"rendered":"Looking Back on 15 Years"},"content":{"rendered":"
\"Fall

Fall Aspen 2014 – Laramie River Valley, Colorado<\/strong><\/span><\/p><\/div>\n

With 2016, The Tea Table starts its 16th year in business, and I can’t help but look back on how much tea has changed in that time.\u00a0 One of the main things that has always attracted me to tea is how pure it is.\u00a0 It’s light, delicious and simple.\u00a0 That’s really the beauty of tea for me.\u00a0 Because of its simplicity, it’s really best in its most pure form, loose leaf.\u00a0 There’s no need for fancy, expensive packaging.\u00a0 Just some dried leaves in a foil pouch.\u00a0 Put some in an infuser, add hot water and you’re good to go.\u00a0 You can add flavors, sweetener, even milk if you want, but you don’t have to.\u00a0 In fact, tea is at its greatest when it’s just made with water and nothing else.\u00a0 I know that’s not the way a lot of people make it, but I suggest giving it a try.\u00a0 It might be a bit of an adjustment for those who are used to beverages with a lot of added flavors and sweeteners, but it’s worth the effort.<\/p>\n

One change in the last 15 years is that tea has definitely grown in popularity.\u00a0 Unfortunately, that’s not always a good thing.\u00a0 With that popularity, tea is frequently losing the purity that’s at the base of its appeal.\u00a0 Frequently, more effort and expense is put into the packaging than the tea itself.\u00a0 I sometimes joke that with some teas, you might as well grind up the package and drink that rather than the tea inside.\u00a0 This can be a difficult trend to resist, even though the idea behind The Tea Table, from the beginning, was to offer the best teas available at the most reasonable price possible.\u00a0 A big aspect to achieving that is simple, inexpensive, yet effective packaging.\u00a0 There is no better way to accomplish that than the resealable, foil bags we use.\u00a0 They keep the as fresh as possible, even better than tea tins, and the cost is reasonable.<\/p>\n

So, 15 years later, we remain determined to stay focused on our original goal.\u00a0 To offer a wide variety of the best teas available at reasonable prices.\u00a0 Clearly our customers recognize this, since lately we have been receiving more and more feedback saying things like “Thanks for not selling out” and “You offer such a wider variety than the other guys.”\u00a0 To us, tea is about variety.\u00a0 That’s why we continue to seek out as many variations and flavors as possible.\u00a0 Why we offer not just one or two Breakfast Teas, but a dozen.\u00a0 Most of which are our own creations.\u00a0 Why we have not just a couple Oolongs, but (currently) eleven, both flavored and unflavored, with at least two more coming soon.\u00a0 It’s also why we reject at least 95% of the teas we sample.\u00a0 There are a lot of teas out there, but the fact is, most of them aren’t very good, and we’re here to recognize that and offer only the best.\u00a0 Sometimes they’re good, but over priced, so they still don’t make the cut.\u00a0 It’s what we’ve always done, and it’s what we’ll continue to do.<\/p>\n","protected":false},"excerpt":{"rendered":"

With 2016, The Tea Table starts its 16th year in business, and I can’t help but look back on how much tea has changed in that time.\u00a0 One of the main things that has always attracted me to tea is how pure it is.\u00a0 It’s light, delicious and simple.\u00a0 That’s really the beauty of tea… <\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/posts\/2135"}],"collection":[{"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/comments?post=2135"}],"version-history":[{"count":0,"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/posts\/2135\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/media?parent=2135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/categories?post=2135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theteatable.com\/blog\/wp-json\/wp\/v2\/tags?post=2135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}